Predictions for Biggest Aesthetic Treatment Trends for 2024
The aesthetic medicine industry is constantly reinventing itself. As we look ahead into 2024 and beyond, that megatrend appears secure — but what about the individual aesthetic trends that determine where dermatologists, plastic surgeons, cosmetic nurses, and other providers devote their energies?
In some respects, 2024 will feature continuity with previous years, where minimally invasive botulinum toxin treatments (led by Botox® and Dysport®) and hyaluronic acid filler treatments (led by Juvederm® and Restylane®) saw rapid growth.
We also expect to see newer and less familiar medical aesthetic treatments emerge. The most promising are minimally invasive or noninvasive, with low risk profiles and evidence-based protocols.
Top Aesthetic Treatment Trends of 2024
These are five top trends in aesthetic medical treatments in 2024. Which interests you the most?
1. The “Natural Look” Is Back
Maybe the most important trend in aesthetic medicine is the return to a more “natural” approach after years of chasing eye-catching results. Think of it as a backlash to social media culture, where the perfect always seems to be the enemy of the good.
Patients will still pursue minimally invasive treatments like Botox to tighten their facial muscles and banish sagging skin. But they’ll be more selective about it and ultimately more comfortable in their own skin. And that’s a good thing.
2. PRP Facial Popularity Continues to Grow
The platelet-rich plasma (PRP) facial, also known as the vampire facial, is a super-exciting aesthetic treatment that’s just coming into its own. It’s a minimally invasive procedure that uses the patient’s own stem cells (and other bloodborne building blocks) to stimulate collagen and elastin production.
The result: improved skin tone and definition, along with many other benefits. “Studies show that the increased concentration of growth factors in platelet-rich plasma may stimulate or speed up the healing process, shortening healing time for injuries, decreasing pain and even encouraging hair growth,” says Johns Hopkins Medicine.
Like all novel aesthetic procedures, PRP facials should always be administered by trained professionals who understand the science.
3. IV Treatments Move Further Into the Mainstream
IV nutrition therapy is another minimally invasive procedure tailored to a busy world where, let’s face it, most of us don’t get the nutrition we really need. Providers mix up potent vitamin and mineral cocktails that deliver these nutrients on the patient’s schedule, with minimal post-treatment complications.
4. Anti-Aging Hormone Therapies Gain New Believers
The words “hormone therapy” sound scary, not without reason. Hormone treatments can have significant side effects when not properly designed or monitored.
But anti-aging medicine is advancing quickly as we learn more about the growth factors that drive our metabolic processes. More and more, we’re able to custom-design hormone treatments that combat age-related complaints like hair loss, low energy, low libido, and stubborn fat deposits. 2024 could be the year these treatments go mainstream.
5. Weight-Loss Drugs Take Over — But Is a Backlash Coming?
Fans of injectable weight-loss drugs like Ozempic® say they’re nothing short of miraculous. It’s certainly true that they enable significant weight loss in patients struggling to balance diet and exercise. But we’re still learning about the side effects and longer-term risks, so be skeptical of anyone who tells you Ozempic is all you need to look and feel your best.
