Direct Primary Care and Concierge Medical Practice

Learn to Create a VIP | Concierge Medical Practice

Direct Primary Care (DPC) and Concierge Medical Practice Models are growing substantially throughout the United States. Learn how to create a successful Concierge Medical Practice Model and DPC with a set number of patients, and create an unlimited new financial stream working fewer hours, lower overhead, and enjoy the new freedom of practicing medicine on your own terms.

This special 1-Day program will provide you with step by step instruction on how to create these various medical models, with the understanding that most physicians already have an established practice in place. You will learn how to evolve your current practice into a Concierge practice or create a second free standing Concierge or DPC practice. The course is designed using a “turnkey approach” to give you the tools and understanding in creating single retainer fee, retainer fee and service charge, and hybrid models that incorporate a number of added benefits to patients.

Concierge Medicine is becoming a popular new medical model around the country because of the benefits for your members as well as the lifestyle that the physician can appreciate from a fixed income stream and the ability to still work within the medical system. There are approximately 10,000+ Concierge practices in the United States and is expected to keep growing at a high percentage as public opinion and patient dissatisfaction with present HMO(s) and PPO(s) continue and the diminishing benefits and high patient deductibles associated with private insurance companies or Medicare Programs. In many of the scenarios for Concierge Care, Physicians will also be adequately compensated by both their patient and insurance companies for their services including Medicare if your practice has been set up correctly.
Patients are paying higher premiums for less benefits and consumers are becoming much more aware of the benefits, popularity, and value being a member of a Concierge Medical Practice where the quality of care is perceived to be at a higher level and a higher personal level between physician and patient. For physicians, the benefits of Direct Primary Care (DPC) and Concierge Medicine include:

Smaller patient panel (less than 1,000 typically)
Longer Patient visits (30-60 minutes)
Less Administrative Work (on average 5 fewer hours per week)
Work fewer hours overall
Less overhead costs and smaller staff needs
Increased revenue at higher margins (more than double when done correctly)

The Direct Primary Care (DPC) and Concierge Medical Course will go over what you will need to be successful in transitioning or creating your own practice. Products and Services for the monthly retainer fee will be discussed in detail and include many hybrid and proprietary models in establishing your new practice. Pricing and Packaging of these benefits is important so special concern to your patient demographics are discussed as well as the market conditions that will influence your pricing to patients. Administrative and Legal considerations for each type of practice options are reviewed and sample contracts and other administrative concerns are addressed including creating a hybrid model within your practice. Step-by-Step Instructions from inception to solicitation of present patients as well as ongoing marketing and promotion of your new practice are given.

What makes our 1-Day Training in DPC and Concierge Care Medicine is that we are able to showcase the (2) primary issues in the developing of these models. Services are broken out into traditional concierge services plus the advantages of offering discounted aesthetic services and telemedicine topics to streamline your practice and create even additional revenue streams while creating additional benefits to patients. We identify the types of individuals expressing desire for concierge care including present patients, families, executive health, and possible corporate clients who will entertain these additional benefits offered. Marketing of these new services including patient education, patient brochures, contracts, and website (digital) marketing solutions are given and attendees are able to make decisions that make fiscal sense to their practice and ensure a successful transition or integration to their present practice.

Empire Medical Training has trained over 50,000 physicians for the past (20) years and we know that there are many ways to set up a practice for various services and our renowned staff of instructors have experience in creating successful VIP | Concierge Medical Practices. Join the thousands of physicians who are exploring this new model of medicine, economic conditions for the physician and patient alike make this a real alternative for the stand-alone medical practice.

The Business Model presented for DPC/Concierge Medical Practice goes through established business principles in defining the services to be offered, targeting and segmenting potential markets besides your own client database, and marketing your new practice through a variety of mediums. Learn why corporations and the affluent segment of our population are actively seeking out physicians who are able to offer these types of services. Sample letters, contracts for services (memberships), and other innovative marketing materials are distributed to all physician attendees. Becoming a Concierge Medical Practice is in many ways a business decision and not a medical decision and it is important for physicians to understand the business aspects associated with this business decision to insure that they become successful.

Objectives for the Direct Primary Care (DPC) and Concierge Medical Practice Training

Understand and evaluate your own practice to understand the opportunities, benefits, and disadvantages of the membership models for Direct Primary Care (DPC) and Concierge Medicine.
Learn the principles and gain a working knowledge of the types of bundled services associated with the transition of your practice to a membership model, understand the franchise models that are available and the “stand-alone” processes needed to be independent of the franchise models.
Learn the various types of membership models that are legal and allows for insurance reimbursement, hybrid models that allow for services such as telemedicine and cash basis aesthetic services, and traditional models that concierge and DPC practices are following.
Receive and understand the business aspects, risk and reward, return on investment, and the steps needed to create a profitable and successful membership model.
Understand what services are included in the various models, evaluate the services that make sense to your practice, learn how to market and promote this new membership model, and feel comfortable in creating the transition from insurance based to a cash basis model.
Learn which steps to complete to be successful and the ongoing marketing (digital and traditional) efforts needed to sustain and grow your concierge and DPC practice including the solicitation of external clients and promoting to various demographic groups outside your practice.

As with all of the courses offered by Empire Medical Training, we wish for you to be successful with the integration these concepts and methodologies so you become financially successful with your new model of practicing medicine. For those physicians wishing to do so, additional preceptorship training and consultation is made available as an option as well as other business and marketing courses for physicians.

Agenda

8:30am–9:00am • Registration.
9:00am–9:30am • Instructor Introduction, Overview of current market trends, history, and applications for the creation of a DPC or Concierge Medical Practice Model including physician surveys, present practice options and review of the various systems available for all specialties.
9:00am-10:30am • Direct Benefits for physicians, Differences between the Concierge Model of Medicine and Direct Primary Care Model, Definitions, National Pricing, Demographic data by state, patients, and other market conditions as well as by specialty. Legal considerations and introduction to the various types of services that can be bundled for patients. 10:30am–10:45am • Break.
10:45am–11:30am • Analytical data as to what services and representation of time to the practice based upon the benefits associated with Concierge Care. Review of typical DPC practices and services as well as revenue models that can be applied to your present patient base. Review of the (3) Types of Concierge Medicine Models including Periodic Fee or Preferred Access, Periodic Fee for Access and Medical Services, and Per Visit Access Fee. Review of the shortcomings or disadvantages of creating a Concierge Practice as well as ROI considerations. 11:30am–12:00pm • HIPAA Referral Legal Issues, Private Healthcare Insurance Carriers, Medicare Options, and other concerns associated with Concierge Medicine. Questions and Answers.
12:00pm–1:00pm • Lunch.
1:00pm—2:15pm • How to create a Concierge or Direct Primary Care (DPC) practice. Review of Product (Services), Pricing (Membership Models), Place (Integration or Stand-Alone), and Promotion (Digital and Direct Marketing to Patients). Examination of the most popular VIP | Concierge Models (tiered services offered by concierge medicine practices), Introduction to Hybrid Models for better conversion as well as differentiation of your Product/services from others as well as Market Segmentation of your practice and others outside your practice. 2:15pm–2:30pm • Break.
2:15pm–3:30pm • Promoting your new practice, what to expect, negative feedback, patient barriers to physician care, need to pre-plan your services (product), pricing (types of membership models | fees), Place (possible changes to your office | staff ), and Promotion (Target Audience, Patient Base, External Market Opportunities) as well as suggested timelines, forms, brochures, front office training, and education materials to patients.
3:30pm–3:45pm • Break.
3:45pm–4:30pm • Review of all forms, education materials, potential outside opportunities, doing it yourself (recommended) or through franchise model, General Purchase Organization (GPO), and Questions and Answers specific to services, promotion, and transition into a Concierge Practice or DPC.

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Updated 08/14/2024

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Practitioners are solely responsible to understand and follow their medical, dental, or nursing state board requirements. Practitioners need to determine if they are legally permitted to purchase prescription based/controlled medications and use them in their practice as well as during our hands-on workshops. Practitioners are responsible for determining if they are permitted to perform these procedures at our courses and in their own practices. We are not responsible for regulations or changes made by professional state boards.

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Seminar Rules and Safety: Empire has implemented strict rules regarding the handling of needles, sharps, biohazards, and the protocols involving various procedures. These rules will be announced prior to each hands-on training session, you are familiar with same. Additionally, you will be required to view a video presentation prior to your arrival at the seminar pertaining to handling of needles and other matters. Registrants may access this video after registration on the “member’s portal”. Non-members will receive a link to access the same.

If a participant is acting in a manner that may cause detriment to others in attendance or is otherwise deemed to be disruptive or not following the instructors’ instructions or guidelines, the participant may be asked to leave the training program without being entitled to a refund. The designated instructor and his support team will serve as the final authority in this matter. This is a rare event! However, it is important for you to understand that our first objective is the care and safety of the Empire personnel and participants at our training programs. If these terms and conditions seem to you to be either unreasonable or extreme, we respectfully request that you think twice before registering for any hands-on training course. We thank you in advance for your cooperation and attention to the seriousness by which Empire takes its training.
Hands-on Training: Empire has trained over 100,000 health care professionals, safely and effectively over the past 22 years. This is due in part to our strict guidelines and protocols regarding hands on training. By participating in an Empire event, you agree to follow the supervision and direction of the Empire Physician instructors at all times during the training.

Prerequisite Training: Prior to participating in ANY Facial Aesthetics hands on workshop, all non-core medical professionals (other than Plastic Surgeons and Dermatologists) are urged to complete EITHER the LIVE FACIAL CADAVER COURSE* or the ON-DEMAND VIDEO FACIAL CADAVER COURSE*, which will satisfy the requirement. The Video ON Demand program can be viewed at any time from your “MyMembersPortal.com . If you have already completed an AMA approved advanced facial cadaver workshop in Aesthetics, then you may submit your certificate as proof of completion and will not need to take this course.

This requirement will help ensure that graduates are learning safe technique and will help reduce the chances of having dangerous patient complications.

There is a FEE associated with these programs that is in addition to and separate from a membership FEE. This fee is significantly discounted for Members. The Facial Cadaver training fees are posted on the Facial Cadaver landing page or you may speak with an Empire representative.

Graduates will receive a Certificate indicating their completion of the Advanced Facial Cadaver Course and a written statement on each Certificate earned in Aesthetics. Certificates should be submitted to your malpractice carrier.

Attendees who are unwilling to participate in either the Video on Demand or the live Program may attend courses, however, must sign a digital waiver indicating that you have been offered and urged to participate in the training, and explained the importance of receiving the training as relates to patient safety and complication avoidance, but have chosen not to participate in the training and will accept any liability that may result from not receiving this training.

Physician Supervision: During all training programs, the Empire physician instructor (“Instructor”) will have the final authority as to whether an attendee may perform a procedure on a patient and, the instructor will also decide if the attendee has successfully demonstrated a basic level of competency to receive the graduation certificate. Their decision will be based on many factors, including but not limited to, patient safety, participant safety, participant licensure or lack thereof, legal guidelines, and participant competence as evaluated by the Instructor. If the Instructor believes the participant has not demonstrated sufficient skills while practicing on training models (inanimate), the instructor will offer additional training to the participant, AT NO ADDITIONAL CHARGE TO THE PARTICIPANT*. The additional training may be in the form of a repeat seminar OR a One on One preceptorship with an Instructor at Empire’s Centers of Excellence. This latter option is an integral part of Empire Medical Training’s Wow Refund Policy.
*Reduced fee applies to Thread Lift Training (speak with an Empire representative for details).

Seminars/Membership Terms & Conditions: Empire memberships cannot be transferred to other individuals during the term of the membership. This includes Diamond, Platinum, and Office Memberships. Office Memberships cannot be transferred after completion and attendance by individuals to any one program. Any request for changes to the various memberships would need to be made prior to members' first attendance at an Empire program and is at the sole discretion of Empire.

Video and Photography during all Events: All training programs are photographed and recorded for various reasons including, but not limited to, providing educational videos to participants, for video testimonials, for marketing purposes, and for business purposes related to education. All participants, guests, exhibitors, and visitors to the training programs understand that they may be photographed or videotaped for broadcast or exhibition in any medium, and that Empire may use the edited or finished product for any legitimate use. Upon entering such Empire training programs, you give Empire the unqualified right to take and use such pictures and/or recordings as well as giving Empire the perpetual right to use your likeness, image or photograph (collectively herein referred to as “photo”) without compensation or payment or any type. You agree to waive and forever release and discharge Empire from and against any and all claims or actions arising from the use of your photo.

Important Disclaimer: Enrollment in a training program does not guarantee that the enrolled licensed healthcare professional is competent to perform a procedure and the participant will hold Empire and affiliated entities, together with their respective shareholders, members, directors, managers, officers, employees, agents and affiliates (collectively, "Indemnities") harmless from any losses, liabilities, negative results or outcomes whatsoever that a patient may suffer from an attendee’s action or procedure. Furthermore, it is the responsibility of the licensed healthcare professional to understand and adhere to all the laws and guidelines of the state in which they practice medicine or otherwise perform healthcare services. Indemnitees may not in any way be blamed or held liable for violations committed by an attendee. Attendees must also understand the scope of what their professional license allows or disallows in regards to the newly learned procedure.

SPECIAL PRICING WITH MERZ AESTHETICS: As an additional benefit to your membership (all levels, i.e., Platinum, Diamond, Pain), members may enroll in the "My Merz Select ("MMS") program, at no charge and with no prior purchase history, and be upgraded to Premier Plus Pricing. This discount program is available to appropriately licensed medical accounts (other than dental healthcare providers, who are not eligible for discounts and rebates amounts, MMS levels or eligibility criteria). Empire Members must contact Merz Aesthetics directly to enroll in the program and to be provided with Merz terms and conditions. Merz Aesthetics reserves the right to unilaterally modify the terms and conditions of the program, including without limitation to adjust its list prices, product inclusions, discount and rebates amounts, MMS levels or eligibility criteria, and further reserves the right to suspend or terminate this program or MMS at any time. This information does not constitute a formal agreement between an Empire Member and MERZ.

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Direct Primary Care (DPC) and Concierge Medical Practice (Virtual/Online Course Only)